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25 Jul 2014

Magazine Moguls


Imagery, wording and the impressionable fa├žade of a fashion magazine is the key purpose to delving into the chic, sophisticated world of print and engaging its audience and demographic.
 
Vogue has been at the forefront of the magazine moguls worldwide and delivers these figures with reason and stance in their structure and content. Encompassing a growth of readers between 25-40 Vogue has edition after edition surfaced with a fresh new look enticing their followers to download that issue or purchase their latest musings in print.
 
The July edition delivers a chic and slightly sensual cover capturing Miranda with subtle elegance with a taste of yesteryear in the soft hues and brooch detailing. The back drop of the cover is balanced to perfection with the different tones of colourings with the mix of different style of fonts.
 
Miranda is an eloquent figure with the fashion industry as is Vogue, pairing of these two dynamites was sure to deliver an issue that just needs to be viewed.

 
Fashion in review is delivered seamlessly and reported to its wide range demographic of 18-39 for the Elle woman.
 
A magazine with purpose to differentiate from their fellow industry counter parts with unique edgy covers. July edition of Nicole Ritchie delivers both of these tones with a killer statement outfit softened by the quietly spoken hues of pink.
 
Contrast in the headings from texts and styles broadens the eye to all locations of the page and captures the readers attention.
 
Nicole Ritchie is a fashion icon within herself and mixed with the fresh faced Elle incorporates all the prerequisites of being an Elle woman!
 

                                                                    
 
Harper's Bazaar exudes sophistication and chic from days gone by ensuring their May 2014 edition presented these iconic characteristics that Harper's is renowned for. 
 
A perfect collaboration delivering the wants and needs of their 25-39 demographic in female force and the luxury of the high end fashion labels.
 
 Placement of the image with underlying soft hues portrays a ladylike agenda with a force to be reckoned with in simplistic yet empowering pieces in the styling.

 
 

10 Jul 2014

Iconic Ambassadors

 
ModelCo X Kerrie Hess
 
Kerrie Hess has forever emersed herself with her love of illustration from a young age and underwent study of graphic design at Griffith University in Brisbane in her latter years. Wanderlust ensured the illustrator travel adventures to London, Paris and Hong Kong. Her career attributes are vast and admirable with publication of her first book Shoestring Chic to working on campaigns with Kate Spade, Louis Vuitton, Mrs Press, Chloe and Lola and Collette Dinnigan to name just a few.
 
Her collaboration with Australian cosmetic brand Modelco, endeavours to see two loves embraced into one for consumer and campaigner alike. A love of cosmetics and fashion are enveloped and portrayed to perfection, aligning the Modelco classic beauty with chic, sophisticated designs from Kerrie Hess. A perfect promotional match both delving and delivering their style that consumers are adapt to.
 
 
 

 
 
 
 
 
Samantha Wills X Kelly Smith
 
Kelly Smith is an influential fashion and beauty illustrator that has developed herself as a persona by aligning with similar and like-minded brands through promotional pieces, stationary and print editorials in magazines such as Vogue Australia, Shop Til' You Drop and Instyle UK.
 
Her simplistic use of soft tones and textures falls to such an effortless talent that streams out of Kelly's illustrations. A collaboration with iconic Australian jewellery designer Samantha Wills, saw the pair combine their love of things pure and true by delivering a line of stationary designed by Kelly along with promotional pieces for Samantha's Zodiac collection.
 
A perfect pairing of the two Australian powerhouses in their own respects standing by their beliefs of delivering unique and finely designed pieces.
 
 
 
 
 
 
 

 
 
 
Sportscraft X Rachel Griffiths
 
Rachel Griffiths is a house hold name that holds an iconic stigma of style and sophistication. From her fun loving Australian character in Muriel's Wedding to more recent television and movie titles such as Brothers And Sisters, Six Feet Under and Saving Mr Banks. A down to earth respectable Aussie, Rachel has taken Hollywood with true sophistication and style.
 
Leading into Sportscraft's iconic 100 year celebration, Rachel has been chosen as one of the many ambassadors for this renowned Australian brand. Rachel's personal style is of sophistication and attention to detail, all of which reverberates the styling and clientele of Sportscraft. Clean cut, neutral sophistication with pieces primped to perfection for effortless chic resonates Rachel's look for Sportscraft.
 
 
 

 
 
 
Witchery X Jimmy Bartel
 
A well rounded Aussie bloke, enters Jimmy Bartel. Renowned for his talents on the footy field which has seen the successful accomplishments of a Brownlow Medal whilst playing for the Geelong Football Club.
 
From his masculine casual styling has landed him a campaign with iconic Australian chain, Witchery. Sports luxe styling delivers Witchery's Winter 2014 collection suitably paired to such an athlete. A perfect alignment to engage the fellow footy loving males to embrace their inner style and too delve into the fashion choices on offer at Witchery this season.
 

 
 


Myer X Kate Peck


Young, fresh faced Kate Peck was first faced with the world of fashion when she entered into the Search For A Supermodel television program in 2002. Since then has undergone onto the screens as co-host of MTV news and the introduction of her new show A Model Adventure. Love of travelling, adventure and life experiences lead Kate to ride across South Africa to raise awareness for Y-Generation Against Poverty.
 
As Myer's Youth Ambassador, Kate is a unique introduction to target the younger market that may otherwise not engage in purchasing from Myer. Kate delivers a fresh, energetic character to the department store drawing style and sophistication from her own personal look engaging fellow fashion lovers to consider Myer as a choice for their next outfits.