8 Oct 2014

Fashion Festival Sydney| THE EDIT

Cameo  ||    The Fifth Label    ||   Finders Keepers   ||   Jaggar   ||   Keepsake

Sydney's historic Town Hall hosted the fashion elite for the annual Mercedes Benz Fashion Festival this past weekend.

Among the headline shows depicted the true style and talent from within the industry with the finale runway edit of the Australian Fashion labels including : Cameo, Finders Keepers, The Fifth Label,
Jaggar and Keepsake.

This diverse entry of 5 labels depict a chic, simplest tone to the fashion forward world that transcends in my daily wares with a unique twist to each collection reasoning as to why this is my selection from the festival.


                                        The talent behind the Australian Fashion Labels

                                                                     ||CAMEO ||

2010 saw the rise of Cameo as an iconic fashion label within Australia and abroad through their fresh take on contrasting prints and bold silhouettes.

Style icons in Solange Knowles, Courtney Kardashian and Jamie Chung are just a few of the fashion elite to showcase the wares of Cameo the Label.

A confident, independent woman strives to wear the label securing their own sense of style through Cameo's strong aesthetic of wearable innovation through each of their collections that have been delivered thus far.

Stockists include : David Jones, Glue Store, The Iconic

                                                             ||Finders Keepers||

2007 saw the introduction of label Finders Keepers to the fashion market with its unique interpretation on the achievable fashion for the lover of the label with its strong pattern play and structured silhouettes.

The evolution of FK to the fashion circle world wide has adapted itself into the closets of well known celebrities such as Jessica Alba, Kylie and Kendall Jenner, Jennifer Hawkins and Iggy Izalea just to name a few.

The FK aesthetic is true to its following producing a chic effortless style for the fashion savvy woman who expects high end fashion looks whilst still embracing the lower price point that comes with it.

This brand can be found at David Jones, Glue Store, The Iconic

                                                                  || Jaggar The Label||


A fresh new label to the fashion family in urban edge street style through off duty model facades is what the label drives to achieve and offer their followers. 

Highly influenced by the production side, the label endeavours to ensure that their manufacturing is only completed by approved ethical standards, This ethos delivers an important message to their following and drives the love of the label with a vision of each collection representing the free spirit and wear what you feel attitude.

This label will be at the height of any fashion lovers needs with celebrities alike vying for a moment in Jaggar.

Stockists include : General Pants, Tuchuzy and Piper Lane.

||The Fifth Label||


A gap in the ever changing fashion world saw the latest label instalment of The Fifth Label born. Fashion designer graduate Amy Hicks was entrusted with the creation and aesthetic of the label developing styles and looks for the every day woman at an achievable price point yet always being point on in style shining through in their first collection this June.

High detail in production through materials and key notes on basic pieces ensures the label to stay a step ahead of the fashion pack with a rewarding backing by its customers defining the newest label to hit the market as right on target for a savvy, fresh take on easy wear pieces through denim, tees and free style dress shirts.

A true collection for the tom boy at heart yet still endures the want for chic new pieces for their wardrobe the Fifth Label stylers are engaged and wanting more from this fresh faced label to grace their closets.

Fashion blogger elite Song of Style has been spotted sporting a two piece matching skirt and top in their tropical print through endless realms of the social media forum resonating to the fashion circle a fresh new label is on the market.

Stockists in Sydney include : David Jones, The Iconic,

                                                                 ||Keepsake The Label||


Brand Manager and Head Designer Carmen Dugan is the face behind the label that is known as Keepsake which saw it enter into the fashion market in 2011. The strong stance and aesthetic of the brand is shown in each of its creations with a happy balance of details and simplicity which resonates with its buying market and followers.

Soft, yet demanding cuts present a fashion forward woman to the streets with a busy life formatted in their choice of style and chic wares, that are Keepsake. Luxe fabrics and its "modern femininity" as described by Carmen has captured eyes of the elite sector in fashion through their pieces being worn by Mila Kunis, Carrie Bickmore and Reese Witherspoon.

Stockists within Sydney for the labels consist of: David Jones, Glue Store, The Iconic.

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