Iconic Ambassadors

 

ModelCo X Kerrie Hess

 

Kerrie Hess has forever emersed herself with her love of illustration from a young age and underwent study of graphic design at Griffith University in Brisbane in her latter years. Wanderlust ensured the illustrator travel adventures to London, Paris and Hong Kong. Her career attributes are vast and admirable with publication of her first book Shoestring Chic to working on campaigns with Kate Spade, Louis Vuitton, Mrs Press, Chloe and Lola and Collette Dinnigan to name just a few.

 

Her collaboration with Australian cosmetic brand Modelco, endeavours to see two loves embraced into one for consumer and campaigner alike. A love of cosmetics and fashion are enveloped and portrayed to perfection, aligning the Modelco classic beauty with chic, sophisticated designs from Kerrie Hess. A perfect promotional match both delving and delivering their style that consumers are adapt to.

 

 

 

 

 

 

 

 

Samantha Wills X Kelly Smith

 

Kelly Smith is an influential fashion and beauty illustrator that has developed herself as a persona by aligning with similar and like-minded brands through promotional pieces, stationary and print editorials in magazines such as Vogue Australia, Shop Til' You Drop and Instyle UK.

 

Her simplistic use of soft tones and textures falls to such an effortless talent that streams out of Kelly's illustrations. A collaboration with iconic Australian jewellery designer Samantha Wills, saw the pair combine their love of things pure and true by delivering a line of stationary designed by Kelly along with promotional pieces for Samantha's Zodiac collection.

 

A perfect pairing of the two Australian powerhouses in their own respects standing by their beliefs of delivering unique and finely designed pieces.

 

 

 

 

 

 

 

 

 

 

Sportscraft X Rachel Griffiths

 

Rachel Griffiths is a house hold name that holds an iconic stigma of style and sophistication. From her fun loving Australian character in Muriel's Wedding to more recent television and movie titles such as Brothers And Sisters, Six Feet Under and Saving Mr Banks. A down to earth respectable Aussie, Rachel has taken Hollywood with true sophistication and style.

 

Leading into Sportscraft's iconic 100 year celebration, Rachel has been chosen as one of the many ambassadors for this renowned Australian brand. Rachel's personal style is of sophistication and attention to detail, all of which reverberates the styling and clientele of Sportscraft. Clean cut, neutral sophistication with pieces primped to perfection for effortless chic resonates Rachel's look for Sportscraft.

 

 

 

 

 

 

Witchery X Jimmy Bartel

 

A well rounded Aussie bloke, enters Jimmy Bartel. Renowned for his talents on the footy field which has seen the successful accomplishments of a Brownlow Medal whilst playing for the Geelong Football Club.

 

From his masculine casual styling has landed him a campaign with iconic Australian chain, Witchery. Sports luxe styling delivers Witchery's Winter 2014 collection suitably paired to such an athlete. A perfect alignment to engage the fellow footy loving males to embrace their inner style and too delve into the fashion choices on offer at Witchery this season.

 

 

 

Myer X Kate Peck

Young, fresh faced Kate Peck was first faced with the world of fashion when she entered into the Search For A Supermodel television program in 2002. Since then has undergone onto the screens as co-host of MTV news and the introduction of her new show A Model Adventure. Love of travelling, adventure and life experiences lead Kate to ride across South Africa to raise awareness for Y-Generation Against Poverty.

 

As Myer's Youth Ambassador, Kate is a unique introduction to target the younger market that may otherwise not engage in purchasing from Myer. Kate delivers a fresh, energetic character to the department store drawing style and sophistication from her own personal look engaging fellow fashion lovers to consider Myer as a choice for their next outfits. 

 

 

Spotlight || Style Icons||

A fashion icon is a term that can be spoken of with true admiration and inspiration. 

In the fashion forward world of today there are endless visions of style and chicness that our lives are being immersed in everyday from street style, red carpet, photo shoots and campaigns - the inspiration is continual.

Personally for me my love of simplicity, texture and neutrals engages my love of style further and based on these key fundamentals....let me introduce you to my favourite style icons of twenty fourteen! 

Alexa Chung refuses to deliver a look that does not seem to consist of effortlessly classic chic, delivering a simple nude trench underlined with crisp white shorts and blouse.  Her carefree yet dominating presence in the fashion industry resounds the feeling of an approachable laid back style, showcasing a love for a classic styled collar and knit. The soft styling to her looks are enviable regardless of her attire from wearing a neutral toned cable knit sweater to the texturing of a black leather jacket. Her latest editorial campaign for Longchamp A/W 2014 collection coincides with her fashion image perfectly with their soft neutral tones and simplistic styles.

Sweet innocence of the girl next door, Margot Robbie, is consistently at the forefront of the fashion scene world wide. Regardless of the fact that she is now based in the States, this home grown beauty continues to embrace the talent on her home soil by representing Australian labels in her daily wear. Margot delivers stunning looks with ease regardless of whether that may be a simple stripe dress and flats or a play on prints with a check dress and leopard print coat. Texture and tones are an emphasis on her style showing that she is not afraid to step outside of the box. Red carpet appearances ensure the media and world are kept on their toes from the awe dropping Gucci gown she wore at the Golden Globes to delivering a brunette in Yves Saint Laurent at the Oscars just months apart! Her grounded persona shines through in her fashion, with on trend style and sophistication.

Endless class and chic is the balance and centre of fashion icon Emma Stone's enviable looks. From a classic cut soft blue A-line based skirt and crop top with contrasting embellishments to a vision from yesteryear on the red carpet for her latest movie, Emma ceases to disappoint always ensuring to deliver that head turning outfit for all the right reasons. Off duty looks are seamless in their effortless chic appearance, keeping with trends yet not feeling the need to summon to the fashion world of must haves. Her warm, welcoming attitude transfers across to her style and as I write this find myself not limited to words that can describe her looks that don't consist of flattery and daily inspiration.

Elizabeth Olsen has stepped out from behind the shadows of her infamous twin sisters with purpose and poise delivering her own eclectic style and taste. Elizabeth's wares are unique and yet they may appear unstructured and unrelated to some, her underlying fierce attitude balances the unlikely pair. The textures and tones entwined in her pieces appear so effortless and individual whether that be a feather textured skirt paired with a metallic toned jumper to delivering a subtle yet statement piece in a embellished long sleeve shift dress with the same effortlessly chic aurora! 

A name that needs no introduction, nor her style. Olivia Palermo is honestly beyond trend forecasting and delivers looks and pieces that will see herself set the next big craze alight! Style savvy, a woman that knows what she likes and refuses to get it wrong! Her style truly speaks for itself oozing effortless chic while taking risks with prints, patterns, textures and styles. Her subtle sophisticated manner resounds in her outfits and what designer would not want to showcase their wares on such a human. 

Australian Empire

                                 TONI MATICEVSKI

Toni Maticevski fluently expresses his vision and desires through the softly spoken hues and tones chosen for his collections. Effortlessly producing strong embodied layering in the creations yet contrasting with strong silhouette lines determined by dramatic disciplines in the cuts and placement of material. Renowned for his perception of style and intricate detailing with feminine yet bold lines through textures and draping.

CAMILLA

Free-spirited, dynamic and ardent are all common traits that spring to the forefront in respect to the Camilla label. Destined to inspire and embark a woman's journey into the fashion forward world with a strong and confident aurora, Camilla endeavours to embrace her love from the theatre and fashion delivering free flowing, unique printed pieces time and time again. Camilla's  launch of her Kaftan collection resounded in success and to this day is well known for these gorgeous printed pieces.

        

                                                                    ZIMMERMANN

                

Softly diffused hues and tones with a faintly feminine presence allows ones trained eye to undertake the gorgeous workings of a Zimmermann creation from across the room. Subtle, floral, delicate prints and definitive line placement ensues the brand is recognised by these small traits. A perfect combination of femininity infused with definition and an asserting silhouette with unique prints reverberates the label's vision that is Zimmermann. 

                           

GINGER AND SMART

A spirited essence flows through creations from Ginger and Smart delving into distinctive patterns and textures deriving inspiration collection after collection for their aesthetic that desire the need to establish their own individuality. 

             

                 

                                            TALULAH

Bold, geometric prints and patterns are the vibrant energy that exudes from the Talulah label. Renowned for their colour injection to their collections through striking cuts and styles delivering on trend pieces season after season.

An Ode To History

 Coco Chanel shall her name forever be held with phrases and styles of such class and sophistication. An icon forever to be remembered within the industry as a dynamic mind, always at the forefront of design. Coco Chanel was the epitome of fashion and her style and personal flare immersed itself through all of her workings.

Her early creations delivered cutting edge pieces that left her critics in awe of her inspiring collections. 1954 saw the introduction of her Suit Designs recreating how women dressed for their every day lives. The Chanel Suit has transcended from post war into the current fashion circle of now, being tweaked and reintroduced in inspiring pieces, yet still delivering the suit with intricate detailing and  cementing the ideal of the true sophistication and class Chanel brought to the fashion world that regardless of the ages that pass, women have continued to embrace this design and style throughout time. The structured cut, regardless of the style produced is always clean and structured in the lines effectively delivering an iconic Chanel look time and time again. Textures often used that represent the brand are tweed and soft finishings such as wool, pearls and lace.

                             

                     

                            
                                                                                                 

Christian Dior enhanced the female silhouette creating dramatic lines and structure through his Spring Summer collection in 1947 resounding "The New Look" for women post War times enveloping their bodies in yards of exquisite fabrics, drawing attention to their womanly curves. Dior will always resonate in the fashion world as creating a feminine silhouette for women of the then and now, inspiring endless designers to partake in their own creations delivering statement pieces in today's fashion circles. These images epitomize the makings of a Dior piece through their structure and strong silhouette.

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Prada's luxury handbags are timeless pieces that resonate as one of the icons of the fashion world, enduring many decades filled with hardships and war delivering a light of inspiration through such times with such simplicity in their designs and branding. Structure, clean cut lines and simplicity are all elements that exist in the creation of Prada collections showcased in their handbags. Smooth texture and tagging are among other traits iconic to the Prada label.

                                                   

Another luxury label renowned for producing high end accessory pieces throughout the years is Louis Vitton. Travel luggage, clutches, handbags are to name just a few of the items in their collections. The trademark design for Louis Vitton's pattern and logo is one that sets the brand in a steadfast position in the fashion world. The images below showcase how the branding of this item dictates the world of fashion with two simple initials or by the infamous design that is known as Louis Vitton.

 Ralph Lauren is that of a versatile brand. Their iconic polo horse logo is one that transfers from collection to collection, continually delivering the aesthetic of preppy, polished and a professional facade. A well tailored and structured piece resonates with the brands stigma and promotes the Ralph Lauren name with class and sophistication through all of their collections as seen in the images below.

                            

Statement Staples

Winter threads are escaping out of our wardrobes this season packing punches of style and character!

Endless trends this season are seeing pastels, florals, denim, furs and clean cut hues such as white on white tones hit our stores this Winter!

Amongst all of those highlighted trends emerges the tartan scene! For the faint hearted or rebel hiding within this trend is easily adaptable to suit anybody's style and is a great staple piece to own and complete current pieces in your wardrobe.

A simple coat styled over a block toned dress with tights and boots is an effortlessly chic look perfect for those mornings where time just seems to escape you.

For a bolder option consider pairing a contrast print jumper or tee as a base under your tartan jacket with jeans or leggings to complete your look.

Or for the rebellious stylers of the group perhaps a tartan print pant is the piece for you!

Endless options are showcased through this style gauntlet of tartan pieces, so be brave and dare to be bold this season!

Outfits showcased in the top right hand corner all available at she's electric!

Other Images via: Polyvore

Snap Shot Of Style

Outfit Styling:

Quilted Texture Crop Jumper : Portmans

Necklace : Portmans

Sheer Blouse : Portmans

Lace skirt : Portmans

Shoes : Wittner

Ring : Samantha Wills